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	<title>Ida Horner &#187; BBC World service</title>
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	<description>How did she do it</description>
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		<title>What is the point of a Facebook fan page?</title>
		<link>http://idahorner.com/online-networking-tools/what-is-the-point-of-a-facebook-fan-page#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://idahorner.com/online-networking-tools/what-is-the-point-of-a-facebook-fan-page#comments</comments>
		<pubDate>Fri, 15 Jan 2010 20:18:10 +0000</pubDate>
		<dc:creator>editor</dc:creator>
				<category><![CDATA[Online Networking tools]]></category>
		<category><![CDATA[Barrack Obama]]></category>
		<category><![CDATA[BBC World service]]></category>
		<category><![CDATA[ethnic supplies]]></category>
		<category><![CDATA[Facebook fan pages]]></category>
		<category><![CDATA[Nikki Pilkington]]></category>

		<guid isPermaLink="false">http://idahorner.com/?p=197</guid>
		<description><![CDATA[if you think Facebook fan pages are the  reserve of superstars think again]]></description>
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		<div style="clear:both;"></div><p>Aren&#8217;t those the reserve of the great and good.. Super stars, Barrack Obama and such like??</p>
<p>I can&#8217;t remember when or how, but I stumbled across this <a href="http://www.hubspot.com/facebook-for-business-marketing-kit/?source=Facebook_eBook">website </a> and I learned that even I could have a fan page. I downloaded their free book and read it cover to cover in under 20 minutes, and hour later I had set up a fan page for <a href="http://www.facebook.com/pages/Weybridge-United-Kingdom/Ethnic-Supplies-Ltd/113251815619#/pages/Weybridge-United-Kingdom/Ethnic-Supplies-Ltd/113251815619?v=wall">Ethnic Supplies Ltd!</a></p>
<p>I invited a few friends/contacts to join and some did. I then asked myself a question that some of you reading this may be  asking themselves. How do I keep my fans interested so they stay and how do I get new fans?</p>
<p>Enter Nikki Pilkington with a blog on <a href="http://www.nikkipilkington.com/blog/2009/10/28/10-things-to-post-on-your-facebook-fan-page/">10 things to post on a fan page</a>, I don&#8217;t kid you when I tell you what a God sent this list of things was. I followed this list religiously and the fans grew from 72 to 274 today.</p>
<p>I have found having a fan page useful for another reason, I have not gotten round to putting together a newsletter for those folk interested in my work. I have therefore used the fan page to bring them up to date with what is happening at <a href="http://www.ethnicsupplies.co.uk/">Ethnic Supplies</a>. I do like the idea as fans can join or leave as they see  fit. In addition the fan page allows  for a two way   interaction between the readers and I on anything I have posted and i use this as feedback from the fans.</p>
<p>One thing that I had not counted on when I set up the  fan page was that a Senior producer at BBC Radio 4 and BBC World service would turn  to Ethnic supplies Fan page for research for content of a programme about Rwanda.</p>
<p>But that is what happened last week. An email came through and here it is word for word</p>
<p><em>I&#8217;ve noticed from your Facebook pages that you&#8217;re in negotiations to do business in Rwanda.  I&#8217;m travelling to the country in a few weeks to make programmes from BBC Radio 4 and BBC World Service and as part of my research would be very interested to hear how you&#8217;re getting on.  If you&#8217;d be interested in having a chat please give me a call or drop me a note.<br />
</em></p>
<p>Well you can guess my reaction to that, and several conversations later and the BBC man has agreed to include the co-op we are working  with in rwanda in his week long programme and also give us a slot to present a UK perspective.</p>
<p>Something else happened too, we were struggling to get infront of buyers with our wares but when my colleague mentioned that our artisans are due to be part of a BBC documentary, the  doors started to open, quite literary!</p>
<p>So have you got a fan page or do you think it is a waste of time? If you don&#8217;t know how to set one up Nikki Pilkington and her team offer such a service and in fact they will maintain it for you, if you are too busy to do it yourself and here is how you can contact them <a href="http://www.nikkipilkington.com/contact-us">http://www.nikkipilkington.com/contact-us</a></p>
<p>As usual I would be interested in your views on anything raised here</p>
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